Ferrandino & Son
Case Study
Ferrandino & Son is a national facility maintenance company serving large-scale commercial clients across the U.S. I was responsible for elevating the company’s visual presence across trade shows, client presentations, and marketing materials to better communicate value, professionalism, and scale.
The goal was to create a more cohesive and compelling brand experience that would convert prospective clients into long-term partnerships.
The Problem
Ferrandino & Son needed a stronger visual presence to support:
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Trade show engagement
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Sales presentations with prospective clients
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Clear communication of services and past work
Existing materials lacked consistency and did not fully reflect the scale or quality of the company’s work, making it harder for the sales team to convert leads into clients.
Strategy
I approached this by focusing on high-impact, client-facing materials that would directly support the sales process.
Key Initiatives:
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Designed custom client presentation binders showcasing past and current work
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Developed large-scale trade show graphics to increase booth visibility and engagement
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Created monthly branded newsletters to maintain client relationships
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Ensured consistent brand identity across all materials while allowing for visual variation where appropriate
The focus was not just design, but how design supports conversion and client trust.
Execution
Client Presentation Binders
Designed comprehensive, high-end binders for prospective clients
Including:
Case studies of past projects
Visual examples of completed work
Service breakdowns and capabilities
Structured layouts to guide the viewer through a clear, persuasive narrative
These became a key sales tool used in meetings and trade shows
Trade Show & Large-Format Design
Designed banners, signage, and Lightbox displays for trade show booths
Created large-scale environmental graphics, including escalator wraps
Focused on:
readability from distance
strong visual hierarchy
brand consistency across all formats
Result: increased booth visibility and stronger first impressions
Email & Newsletter Design
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Designed and produced monthly newsletters for clients
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Balanced:
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helpful industry information for property managers
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branded visuals and layouts
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Experimented with color schemes and layout variations while maintaining brand integrity
Results
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+89% increase in sales / work orders following implementation of client presentation binders
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Improved sales team confidence and effectiveness during client meetings
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Increased trade show engagement and brand visibility
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Strengthened overall brand consistency across all marketing channels
Takeaway
This project demonstrates the impact of strategic design in a B2B environment. By focusing on how materials are used, not just how they look, I was able to directly support business growth and improve client acquisition.
